Highlight of The Day

Highlight of The Day helps remember positive things that happen in your life everyday, no matter how big or small. New car? First smile of your child? You can add it all.

We're extremely proud of this product because as cofounders we were able to do everything our way. From day 1. We had an idea for extremely simple app: add one note every day. Period. Goals were clear: clean & simple UI, subtle & smart interactions, and a little bit of fun.

What we did

  • Strategy
  • Branding
  • iOS App Design
  • Prototypes
Highlight of The Day Logo
Icon for Hightlight of The Day app.


You can only see one note at a time. Jumping between notes had to be smooth and seamless experience. UI is basically invisible so everything is based on very obvious gestures.


Since it's note-taking app, typing screens were super important for its success. But typing is not everything. One of the key features of this app is highlighting important keywords. In "highlighting mode" we gently increase spacing between words and line height to make it easier to select particular words. It's a tiny feature but makes life easier.

Dark Mode

We expected people to use this app mostly in the evenings or nights (maybe even in bed), when they are relaxed and think through passed day. It's the time when they would also think about one thing they want to remember – their Highlight of The Day. Phone will likely adjust screen brightness by itself but we thought it's not enough so we came up with Dark Mode.

Landing Page

App itself is extremely simple and straightforward. So we wanted to keep website in the same style. Simple. It's a minimalistic landing page with one clear call to action: Download App. Since app is free we don't try to sell it on our website.

Screenshot: Landing page
Super minimalistic landing page.
So what's next? You tell us!